Midsize Co’s to Increase IT Budgets in Next 12 to 18 months-IBM Study – CBR

Posted on 18 January 2011

The Hub Commentary_

What does the midsize market know that the enterprise ignores?  Nimble, think like a start-up, how do we we better serve our customers and how does IT communicate service performance and use technology to create great customer relationships.

Time to think about the revenue generating services and customer touching services.  It’s not about the end user within the organization.  Think about it, who else in the world outside of IT even knows what end user means.  It’s about the customer that buys your companies products and services, focus on service enabling and communicating service performance and value of those services.

Quality of the customer experience is king, what are you doing to enhance it?

Michele

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70% of midsize companies are actively pursuing analytics technology to better understand their customers and make better decisions.  (Read Full Article…)

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