The Hub Commentary_

I find this piece interesting for a couple of reasons.  The first being the application of technology to drive business and change the business, the second for the use of technology internally for productivity and the final interesting component are the comments that follow the article.

Most of the comments were not very positive, but they illustrated their point and opinion and created a conversation in a social media channel with the comment.  How we interact inside and outside our organizations is changing and will continue to change as new technologies arrive and they are applied in new and different ways.

I’ve noticed a change in many businesses I interact with in my personal life.  Many are becoming reachable, personable and are fostering the customer relationship more than ever before.  Some better than others and represent both small and very large organizations.    I’ve been surprised by those that are in touch with their customers and those that are not so in touch.

We all use the internet to read reviews, find product comparisons, provide feedback, ask questions, etc.  Why wouldn’t we expect the growth of social media channels and tools to grow exponentially in the coming years?  The companies that embrace, manage and exploit it will be the ones with the most loyal customers.

So what does this have to do with IT and BSM?  Our technology organizations must be leading the charge in applying new technology in our organizations both for productivity, but most importantly to drive competitive advantage and growth  Technology organizations as we know them today are transforming as business takes on the function of applying technology and driving innovation.  I suspect in the not so distant future we will have centers of innovation rather than IT organizations.

How are you applying social media channels and tools to drive your business?

Michele

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When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media.  The 460-restaurant chain used an internal social network that resembles Facebook to teach its managers everything from the recipes to the best, fastest way to make them. Instead of mailing out spiral-bound books, getting feedback during executives’ sporadic store visits and taking six months to act on advice from the trenches, the network’s freewheeling discussion and video produced results in days.  (Read Full Article…)